Events are back in full swing after over two years of virtual gatherings. It’s refreshing to experience the energy and engagement when friends and supporters get together in person!
As a veteran of an untold number of events, I thought I’d share with you my wish list for nonprofit events. Hopefully this simple list is helpful for your event planning.
- Provide the logistics. Tell attendees what to wear, where to park, and what time to arrive. Also, provide good signage or volunteers to direct guests at large venues.
- Give good swag or no swag at all. My husband and I have a rule in our house of “no free stuff,” since most of it is you-know-what. I’ve attended events where I’ve received: one-size-fits-no-one t-shirts; stadium blankets seemingly made by a toxic chemical plant in China; junky pens that don’t write; and so much more… I can’t imagine how much of this stuff is left behind in hotel rooms. Before purchasing any swag, consider whether you are spending donor and attendee dollars wisely.
- Elevate sponsors and exhibitors. Recognize those who have invested in making your event possible. Figure how to make their experience special so they are eager to come back next year.
- Make newbies and singles feel welcome. Encourage staff to seek out first-time and solo attendees so everyone feels appreciated and engaged.
- Use name badges. I know, they may not look great with the tux, but everyone feels better when they can “remember” the names of other guests.
- And make the font big. Don’t make attendees squint at each other’s chests. No further explanation necessary.
- End on time. Of all the events I’ve attended, two types stand out: (1) the well-organized events with excellent speakers and (2) the ones that droned on until late in the evening. Don’t be the latter. Run a tight ship. It shows appreciation for your guests’ valuable time, and everyone will leave calm and pleased after a great event.
Events are excellent opportunities to engage and cultivate donors and other attendees, and most people I know are happy to be back at it. They are also a major investment of time and money. Maximize your return by making your event one that guests talk about (in a good way)!
