In 2024, Giving Tuesday set records with $3.6 billion in gifts donated by 36.1 million donors. Since its launch in 2012, the movement has inspired more than $18.5 billion in giving across the U.S.
This year, Giving Tuesday falls on December 2, 2025 – just over one month away! So, what should your organization be doing now to gear-up for this important day?
- Set Your Fundraising Goal – With your team to create a realistic This could be dollars raised, new donors, upgrades, reengaging lapsed donors, etc.
- Hone Messaging – Define your communications. Giving Tuesday is a great day to showcase your nonprofit and share stories that demonstrate your impact. Make your campaign stand out with a singular theme. (Hint: Create a campaign around a tangible project rather than general operating support.)
- Target Prospects – Identify donor segments. Monthly givers may be ready to increase their support. This can be an be an opportunity to reengage lapsed donors and get them re-invigorated about your mission.
- Promote and Secure Lead Gifts –Work with team members (and board members) to line up matching or challenge gifts. Ask close supporters to promote the event through their own networks or social media accounts.
- Update your Website and Plan Your Social Media Strategy. Ensure your donation page works seamlessly. Consider a “Save the Date” message now and plan a banner or pop-up for Giving Tuesday itself. Promote your campaign broadly through all your channels and encourage staff, board members and donors to activate their networks as well.
Giving Tuesday offers you a powerful opportunity to grow your donor base and encourage generosity.
Get in gear to maximize giving today
