Have your donors (and maybe you) been distracted by the elections? Are you behind in reaching your 2024 fund goals?

Fear not, you can still act in the coming days to connect with your donors and share the impact their gift will have for your organization.

Here’s your plan for a successful finish:

1. 1. Create a Compelling Vision for 2025 – Share a hopeful, specific message that connects your work to current realities. Make it urgent and relevant.

1. 1. Prioritize Donor Renewals – Dedicate time before December 20 to call donors who haven’t given yet, emphasizing how their support fuels 2025.

1. 1. Focus on High-Impact Tasks – Start each day by asking, “What two actions will most help our year-end success?” and get those done first.

1. 1. Secure Last-Minute Donor Meetings – Don’t miss the chance for in-person or virtual meetings with key supporters.

1. 1. Send Multi-Channel Appeals – If you haven’t yet, create your year-end appeal using print and email vehicles to reach all audiences. And don’t forget about social media!

1. 1. Equip Your Team – Ensure all staff know how to process donations, whether by credit card or stock gifts. And test your web and mobile giving options.

1. 1. Prepare for Year-End Giving Spikes – With over 10% of donations coming in the last three days of the year, designate team members to be on call for last-minute gifts.

Research shows that most nonprofits secure 60% of major gifts in the final quarter. Make the most of this crucial time. For more guidance, explore Ann’s article What if Year-End was Every Month?

Onward!